The Optimistic Alien J Michael Willard 9789669603487 Books
Download As PDF : The Optimistic Alien J Michael Willard 9789669603487 Books
The Optimistic Alien Fighting Back in Risky Markets is a book of survival in risky markets. It represents Mike Willard’s journey in overcoming both personal and business challenges in his 15 years in Eastern Europe. We believe it will be of interest to any expatriate who has ever set foor in a foreign land, or any adventurer who has ever dreamed of pulling up stakes and doing so. One day Willard was bobbing up and down on his live-aboard cabin cruiser on the Potomac river in Washington, D.C., and two weeks later he was taking steps to launch businesses in Moscow, Kyiv and Istanbul. The Optimistic Alien, an odyssey The ups, the downs and the all-arounds of an American entrepreneur in the rough-and-tumble world of East European business.
The Optimistic Alien J Michael Willard 9789669603487 Books
The Optimistic Alien reads very much like a confessional - an honest, interesting portrait of Mr Willard's journey through life and work in Eastern Europe. As one of the most well-known and successful PR/ad men in Ukraine today, the story is actually rather light (but appropriately so) on the creative aspects of his work, but instead extensively dives into the struggles of managing a business in Ukraine and Russia, the challenges in facing "overwhelming competition" and innovative (and at times common sense) ways to "fighting back in risky markets." Through it all, the narrator is constantly relatable and suprisingly you never feel that he possesses any magical superpowers or qualities that got him where he is today - but rather grit and determination and a desire to do what he loves.Highlights included the Willard employee handbook and the parable of how God created PR.
Easily a recommended read!
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Tags : The Optimistic Alien [J. Michael Willard] on Amazon.com. *FREE* shipping on qualifying offers. The Optimistic Alien: Fighting Back in Risky Markets is a book of survival in risky markets. It represents Mike Willard’s journey in overcoming both personal and business challenges in his 15 years in Eastern Europe. We believe it will be of interest to any expatriate who has ever set foor in a foreign land,J. Michael Willard,The Optimistic Alien,Vidalia House,966960348X,Advertising,Advertising & Promotion,Business & Economics Advertising & Promotion,Business Economics Finance
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The Optimistic Alien J Michael Willard 9789669603487 Books Reviews
The Optimistic Alien reads very much like a confessional - an honest, interesting portrait of Mr Willard's journey through life and work in Eastern Europe. As one of the most well-known and successful PR/ad men in Ukraine today, the story is actually rather light (but appropriately so) on the creative aspects of his work, but instead extensively dives into the struggles of managing a business in Ukraine and Russia, the challenges in facing "overwhelming competition" and innovative (and at times common sense) ways to "fighting back in risky markets." Through it all, the narrator is constantly relatable and suprisingly you never feel that he possesses any magical superpowers or qualities that got him where he is today - but rather grit and determination and a desire to do what he loves.
Highlights included the Willard employee handbook and the parable of how God created PR.
Easily a recommended read!
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